Xbox hits bullseye with Littler signing

Luke Littler has secured a new brand partnership with Xbox.

The collaboration between the professional darts player and Xbox will span the PDC World Darts Championship, which is set to return to London’s Alexandra Palace from 15th December 2024.

As per the agreement, Littler, one of the favourites to win at the Ally Pally, will sport the Xbox logos on his match shirt throughout the tournament.

Xbox’s Score More branding will also feature. Score More is Xbox’s programme that provides players opportunities and rewards ‘to celebrate their passion for sports and gaming.’

To bring the campaign to life, Xbox has created a trailer in which Luke has the starring role, with cameos from well-known gaming content creators, ShaunaGames and Bateson.

Luke Littler, said, “I’m looking forward to partnering with Xbox and bringing two of my biggest passions together – darts and gaming. I hope I can provide fans with as many rewards as possible through my performances at the PDC World Darts Championship and help them score more with Xbox.”

Samuel Bateman, Xbox Gaming Marketing Lead for the UK and Ireland, added, “As a huge Xbox fan, it only made sense for us to team up with Luke and celebrate his love for gaming in a way that felt authentic. We’re wishing him every success in the upcoming PDC World Darts Championship and encourage fans in the UK to keep their eyes on Xbox UK socials to be in with a chance of winning some awesome prizes, all thanks to his extraordinary performances.”