Xbox On Board As New Alpine Sponsor

Xbox has been announced as the official console partner of the BWT Alpine F1 Team.

The new agreement sees the UK-headquartered Formula 1 team join Xbox’s growing sport sponsorship portfolio, which includes the England and France National Football Federations, and the WNBA’s New York Liberty and Atlanta Dream.

As an official team partner, Xbox and Xbox PC Game Pass logos will be visible on Alpine’s A523 car and team environments at selected key races during the season, starting at the Japanese Grand Prix this coming weekend.

Jerret West, Chief Marketing Officer at XBOX, said, “Today’s announcement with Alpine continues our push to reach more fans around the world through their love of sports. Motorsports is one of the most exciting sports categories in the world, with a diverse fanbase that comes together to embrace the thrill of competitive racing.  Xbox and Alpine share common values when it comes to diversity, equity and inclusion, and we look forward to bringing the joy and community of gaming and racing to more people around the world through this exciting partnership.”

David Gendry, Vice President, Alpine Sponsoring, Partnerships and Communications, added, “We are extremely pleased to be partnering with Xbox, a household name and strong leader in the gaming industry. Over the past years, we teamed up successfully on a few projects that reached successfully to our fans worldwide. We are now proud to consolidate this experience into a longer-term partnership, built on the foundation of our shared values with both Microsoft and Xbox.”

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