Xiaomi Launches #raisethecup For Beyond Sport
The Beyond Sport Foundation has been selected by electronics giant, Xiaomi, as the beneficiary of its #RaiseTheCup campaign.
From 14th June to 15th July, Xiaomi will donate $0.25, up to $150,000, for every photo or video shared to Twitter and Instagram using these guidelines:
1. Take a picture or video of yourself raising a cup (or something else, be creative!)
2. Post it publically to Instagram or Twitter using the hashtags #RaiseTheCup and #Xiaomi
3. Tag 3 friends
As part of the campaign, Xiaomi (@xiaomi) and Beyond Sport (@BeyondSport) will be reposting the most creative efforts.
We’re thrilled to partner on @xiaomi‘s #RaiseTheCup campaign! From Jun 14-Jul 15, Xiaomi will donate to the #BeyondSport Fdn (up to $150K!) 4 every Twitter & IG post per the guidelines. Funds we’ll use to support our Global Awards winners to use sport to make the #SDGs a reality! https://t.co/Y0l0fdlhCz
— Beyond Sport (@BeyondSport) June 14, 2018
The funds will help the Beyond Sport Foundation continue its work, as it celebrates, supports, raises awareness and provides funding for organisations using sport to help make the UN Sustainable Development Goals a reality.
Over the last decade, the Foundation has supported more than 200 organisations worldwide, providing $1.5m+ in funds, and distributing $7m+ in long-term strategic support through Beyond Sport’s Global Awards.
Previous grantees have covered causes including health and well-being; peace and social justice; education and employment; partnership and collaboration; and innovation and tech – representing some of the best organisations using sport around the world to create positive social change.
