Yahoo & Esl Announce Partnership
Yahoo! has announced that Yahoo eSports is entering into a two-year agreement with ESL, the world’s largest eSports company, to bring eSports to mainstream audiences via distribution across Yahoo’s properties.
In addition, Yahoo eSports and ESL will collaborate on the development of new tournaments to be covered and distributed by Yahoo, with new integrated sponsorship opportunities for advertisers.
As part of the agreement, Yahoo eSports and ESL will work together to distribute Yahoo’s storytelling and coverage of ESL’s major events, including the ESL One and IEM global competitive series. Yahoo eSports will live stream ESL produced tournaments in HD quality throughout the world and promote content globally to eSports fans across Yahoo properties.
Yahoo eSports is also offering advertisers integrated content sponsorship opportunities within both its eSports coverage and new tournament offerings.
Zachary John, VP Yahoo Video and eSports said: “Our Yahoo eSports team is extremely excited to be partnering with ESL to bring greater coverage of its leading eSports events, as well as innovate in new competitive formats and content offerings that we are sure will excite both fans and advertisers alike. Yahoo’s unique storytelling, highly talented editorial staff and global scale are a great combination with ESL’s experience and leadership in the space.”
“ESL in a unique position to be able to offer access to some of the world’s best eSports competitions, and having a partner like Yahoo ESports means we will not only reach a broader audience with a supreme quality broadcast, but also deliver exclusive editorial content for eSports fans worldwide,” said Nik Adams, senior VP of sales, ESL.
“Yahoo ESports is a fantastic partner to team up with for the broadcast and coverage of our key events, and we are looking forward to working with them on new and exciting content for our viewers.”
Yahoo eSports launched in March as a destination for delivering professional eSports coverage across major games and events, coupled with a product experience. With an emphasis on video content experiences covering live tournaments, Yahoo eSports reaches a global audience and is across platform including recent launches on both iOS and Android.
On 7th September, Sport Industry Breakfast Club will focus on eSports, where it will be discussed, dissected and debated at the members-only networking event. Memberships are available for the two remaining events in 2016, full information can be found here.
