Yahoo! Partners With Lma For Online Content
Yahoo! and the League Managers Association (LMA) have announced the launch of an online media partnership that will see video and print content from some of the biggest names in football management published across Yahoo!’s UK media platforms and social media channels.
The initial one-season deal is the LMA’s first online media partnership and gives Yahoo! the rights to produce, write and broadcast exclusive interviews with members of the LMA.
Hosted on a new microsite called ‘The Dugout’, each week a different manager from across the four divisions of the English professional game will be interviewed.
The first interview, which will run next week, is with West Brom manager and former Chelsea player Roberto di Matteo.One of the social elements of the partnership is the chance for Yahoo! users to put questions forward for the manager via Yahoo!Eurosport and via Yahoo! Answers.
The deal is part of a long-term strategy is Yahoo!’s bid to boost its online football content following on from its global partnership last summer with David Beckham.
Yahoo! also agreed a three-year deal with the Premier League for the rights to short-form online Barclays Premier League highlights for UK users, starting in August last year.
The platform has so far attracted advertisers and sponsors such as Nissan, Diageo and Universal Pictures.
