Yahoo Unveils Uk-aimed US Sport Series
Yahoo Sport has launched a new American Major League Sports series entitled Yahoo Sport Presents… Tailgate.
The series, to be presented by Vick Hope, will tap into the growing UK audience for US sports and will also lean on Yahoo’s American sports knowledge and heritage to deliver interviews and insights for players and pundits as well as UK fans.
Covering latest scores, match reports and highlights from the likes of the NBA and NFL on the Yahoo Sport UK website, the new offering seeks to “explore the US Sports fan experience in the UK.”
The series will be filmed in Verizon Media’s UK studio on a set specially built to look like the tailgate of a truck along with all the paraphernalia that goes with a US sporting tailgate party.
The news comes on the back of the publisher’s recent brand identity refresh, with the launch of a new logo. The publisher says that the changes are a sign of the company’s greater global focus on new products and experiences of which the likes of Tailgate is a part. Yahoo has also updated its global Yahoo! Mail app in recent times.
Raj Mannick, Head of Yahoo Sport UK, and Sport Industry NextGen Leader 2016 said: “With the rapidly increasing interest in American major league sports in the UK, we are excited to launch Yahoo Sport Presents…Tailgate. We’re confident Yahoo Sport will provide a full and rich fan experience, and that the bold and distinctive look of Tailgate will attract new followers to join the existing dedicated fanbase. Yahoo’s commitment and expertise on American sports means we can bring fans closer to the stories they’re most passionate about.”
Richard Hatherell, Head of Yahoo UK Video, added: “13.1 million people currently watch and play US sports in the UK. However, we’ve seen that there is no one destination in the UK for fans to hear all the updates, celebrate their heroes and explore their connections to the UK. Yahoo Sport Presents…Tailgate will bring the energy and highly charged emotion of US sports to the UK.”
