Ymu Secures Sports And Gaming Merger
Global talent agency YMU has announced the integration of London-based sports marketing, gaming, and entertainment agency Digital Sports Mgmt (DSM) into its global YMU Sports division.
This merger sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing.
The expansion comes at a time of growth for YMU, with the UK-based talent management company looking to further develop its sports offering. As a result of the integration, YMU will take on DSM’s clientele.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM has a roster of clients that includes EA Sports, Sorare, Avery Dennison and Warner Bros. It also represents some of the world’s best gaming talent, including Danny Aarons, ShaunaGames and AJ3.
The merger will allow YMU Sports to expand its services to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. It will aim to ‘enhance the expertise and support that can be provided to current and future clients.’
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said, “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact.
“Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU, added, “We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt.
“Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
