Yorkshire Bank Joins Tour De Yorkshire Lineup
Yorkshire Bank has been unveiled as the first sponsor of the inaugural Tour de Yorkshire in a three-year deal.
The partnership will see Yorkshire Bank secure exclusive rights of the sprinter’s jersey for the three-day event, which starts on Friday 1st May and builds on the legacy of the Tour de France last year.
Yorkshire Bank already supports cycling in Yorkshire as sponsor of the Yorkshire Bank Bike Libraries initiative. Launched in December last year, the scheme – in partnership with Cycle Yorkshire – aims to help get more people across Yorkshire cycling, especially young people.
The bank’s investment is creating a network of refurbished bikes that are available on loan through bike libraries across Yorkshire.
Helen Page, customer experience, products & marketing director at Yorkshire Bank, said: “We’re proud to support cycling in Yorkshire at all levels, from children borrowing library bikes to welcoming professional riders to the county. This sponsorship is a natural extension to our existing commitment and I hope this exciting race will inspire more riders of all ages and abilities to enjoy the benefits of cycling.”
Gary Verity, chief executive of Welcome to Yorkshire, added: “Yorkshire Bank is a perfect fit for our race and we’re delighted to have them on board. It’s apt that the sprinters jersey is the first we are announcing, and in the following weeks more sponsors will be unveiled although there are still opportunities for businesses to get involved with the race.”
