Yorkshire CCC Partners With Clean Slate
Global streaming platform Clean Slate Studioz (Clean Slate) has been announced as a new partner for Yorkshire County Cricket Club.
Clean Slate Studioz will also become a partner for the women’s team, Northern Diamonds, and has been confirmed as the new title sponsor for Yorkshire’s Headingly ground, becoming the first Indian business with significant naming rights at a UK sporting venue.
The deal will include branding across the stadium and pavilion, its name will also appear on the official training wear and playing shirts of the Northern Diamonds and pitch-branding for all non-televised games.
The Indian-based entertainment business is the world’s first female-forward, female-first original-content streaming platform which is scheduled to launch globally in 2023. Clean Slate has a stated a mission for equality and sees the opportunity for Headingley to drive inclusivity, diversity and engagement through cricket, both as a sporting venue and heart of a sporting community.
Clean Slate Filmz and Clean Slate Founder, Karnesh Ssharma, said,“We’re incredibly proud to partner with Yorkshire and to be the first Indian company to have their name prominently featured within a UK sports ground. Clean Slate puts inclusivity and diversity at the fore of its entertainment roster, and we truly believe that our entertainment vision and values align with that of Yorkshire County Cricket Club moving forward.
“Our ambition is to help make the Headingley venue a beacon for equality and inclusivity in Yorkshire and the sport in general. We are looking forward to a great partnership with the club.”
Chairman of Yorkshire County Cricket Club, Lord Patel, commented, “This new partnership – with a vibrant Indian brand that knows how to entertain diverse communities – is an exciting step for Yorkshire.
“Our proud Club has a great future, welcoming everyone into our ground and this game, and our new partners are champions of inclusivity, diversity, and equity. We are excited to have this new and ground-breaking partnership and to see the commitment to the women’s game.”
Image: Shutterstock
