Yorkshire County Cricket Club have extended their partnership with C&C Insurance Brokers and C&C Healthcare Leeds, with the companies remaining as an Official Partner until 2027.
The partnership will include in-bowl branding and benefits linked to domestic and international cricket.
Since 2021, C&C has co-founded ‘The Opening Partnership,’ a series of networking events at Headingley Stadium aimed at connecting the local business community.
“We’re thrilled to expand our partnership with C&C Leeds. Over the past five years, we have worked closely with the team in helping support their growth in the region. We pride ourselves on developing long-term partnerships and we are excited to see what the next few years holds”.
Tom Webster, YCCC Business Development Manager
The agreement follows Yorkshire Cricket’s decision on the 16th January, 2025, to pause plans to transition the 162-year-old members’ club into private ownership.
The club had previously sought private investment, with Chair Colin Graves stating that financial backing was essential for long-term sustainability.
Yorkshire remains engaged in securing investment through the ongoing auction of The Hundred teams, representing the Northern Superchargers.
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.