YouGov Sport Appoints Head Of Esports And Gaming
YouGov Sport has appointed Nicole Pike as its Head of Esports and Gaming.
Pike joins the organisation having most recently been at Nielsen, where she held the role of Managing Director, Esports, Games and SuperData.
Her arrival at YouGov Sport will see her join a growing esports team at the company, bringing a wealth of experience, having played a key role in the creation and leadership of an Advisory Board of global experts across influential rights-holders, broadcasters, and brands in the esports industry.
“I’m not sure there’s anyone who brings the same innovation and depth of insight to traditional sport analytics as YouGov does,” said Pike.
“My job is now to make sure the esports and gaming worlds get to tap into that expertise as well.
“We see the public engaging in video gaming more than ever – and as sponsors follow them, there’s a great opportunity to implement YouGov’s cutting-edge research methodologies to help craft deals that maximize the benefit for everyone. It’s exciting because I’ve seen first-hand how great data can and will help this sector grow – and we can be a big part of this.”
Frank Saez, Global Head of Sector Experts, YouGov, added: “We’ve always had the tools for our esports and gaming clients, but Nicole knows better than anyone else how the sector can use them – and how we can uniquely develop them for the industry. This is a big appointment for both of us and it really sends a message about the confidence we have in YouGov’s future in the world of gaming and esports.”
YouGov says her role is a new one, created specially for her, and will see her help shape the future of YouGov’s analytics in the esports and gaming sectors, building on what are already some of the industry’s deepest and most sophisticated research tools.
