Your Move Expands Partnership With EFL

The EFL has expanded its partnership with residential sales and lettings agent Your Move, which will become the league’s Official Communities Supporter, as well as retaining its position as an Official Supporter for another season. 

To mark the announcement, former Aston Villa and England striker Dion Dublin lent his support to the company’s Your Club, Your Kit, initiative. The new campaign is set to launch in the new year and will aim to give grassroot football clubs and school football teams across the country the chance to win free kits. 

“I’m delighted that we are working with the EFL once again,” said Oliver Blake, Managing Director, Your Move.

“It means we can now build on the great relationship that we’ve already established, keep the promotional momentum going and, as part of this, explore even more ways to build brand awareness and branch involvement at national and local community level.” 

Ben Wright, EFL Chief Commercial Officer, added: “Grassroots football plays a big part in the story of the EFL, with hundreds of players having started playing their football in local teams and our Club Community Organisations running programmes, keeping children and adults active all year round – either virtually or in person when it is safe to do so – community is at the heart of the League. 

“We’re looking forward to building on our relationship with the estate agent this season as an Official Supporter and the new arrangement that sees them become the EFL’s Official Communities Supporter, will help Your Move to become a true supporter of the community.”

Your Move will benefit from extensive digital advertising rights across the EFL network and services, and gain promotional rights at the five Wembley Finals in the 2020/21 fixture calendar but also, as the Official Communities Supporter, will be able to work more closely with local football communities.