Zeitz To Head New Puma Division At Ppr

Global sports brand Puma has appointed chief executive Jochen Zeitz to head a new sports and lifestyle division that aims to boost sales of parent company PPR.??

Zeitz, who has headed Puma since 1993, will also become executive chairman at Puma and oversee the search for a new chief executive for the company.??

The move is part of PPR’s plans to build a bigger portfolio of sports and leisure brands and as PPR owns 71% of Puma, the brand will be moved into the division.

??Chief executive officer of PPR Francois-Henri Pinault said: ‘I strongly believe in Puma’s future potential as an innovation leader and icon for the sport and lifestyle industry backed by its strong brand.’

‘I am confident that Jochen Zeitz, together with the new CEO in charge of the Puma brand, will bring PUMA to the next step. We will now look into expanding our sport and lifestyle investments in the coming years with PUMA as a core brand in our future portfolio.’