Zurich Ties Up Broadcast Deal With Eurosport

Zurich Financial Services is expanding its involvement in European sport after
signing a deal to sponsor Eurosport’s ‘Wednesday Selection’ programme which
features weekly coverage of golf, sailing and equestrianism.

The sponsorship, which will run through the year until November, will also
include an ad campaign running across Eurosport which will make Zurich the
broadcaster’s exclusive golf sponsor.

The contract extends Zurich’s involvement in golf which currently consists of
title sponsorship of the Zurich Classic in New Orleans and sponsorship of three
tournaments in Switzerland.

The ‘Wednesday Selection’ show will broadcast exclusive highlights and
interviews from behind the scenes with top players at courses and events. There
will be 12 monthly mini programmes containing golf news reports running from the
end of February together with ‘Golf Tips’, which consist of a series of ten tips
vignettes showing players how to better themselves at the sport.

Eurosport is also producing, updating and managing a golfing website for
Zurich offering their customers access to their favourite sport in five
languages.