Zwift Becomes Naming Partner Of Inaugural Tour De France Femmes

Zwift has been announced as the Presenting Partner of the Tour de France Femmes avec Zwift – whose inaugural edition will take place in July 2022.

The four year partnership will spearhead Zwift’s ‘broader strategy to grow women’s cycling’ as well as helping the Tour de France Femmes establish itself as the ‘pinnacle’ of the UCI Women’s World Tour cycling calendar.

Both Zwift, and ASO – the Tour de France organiser – is to elevate the Tour de France Femmes avec Zwift to the ‘same heights’ as the men’s race, providing teams and riders a greater opportunity to compete on a global stage. 

The partnership will see the pair link up again, having launched the first Virtual Tour de France in July 2020, a race that allowed the best male and female cyclists in the world to compete on the Zwift platform, and was broadcast in more than 130 countries.

The future physical race, meanwhile, will ‘tackle the most challenging routes and take on the most iconic climbs in France’.

“This is an incredibly important announcement for us as we look to build on our investment in women’s cycling and really help grow and develop the sport,” said Eric Min, CEO and Co-Founder of Zwift.

“Building on the success of the Virtual Tour de France on Zwift last year, this has been many months in the making and both Zwift and the ASO are delighted to make the dream a reality. I’ve long been a fan of the attacking style of women’s racing. I really believe the women’s peloton puts on some of the most exciting bike racing to watch and it deserves a much bigger platform to exhibit these talents and skills.

“I’m proud that we can play a big part in making the Tour de France Femmes avec Zwift a reality in 2022. Together we can bring women’s cycling to a larger audience and inspire new generations of female cyclists for years to come.”

Yann le Moënner, General Director of ASO: “We are particularly glad to launch this new women’s race with a partner like Zwift, who have considerably developed cycling around the World thanks to their connected platform. 

“We constructed a Virtual Tour de France together last year which turned out to be an immense success. Our respective teams learned to work together and now target the same objective: to develop women’s cycling by introducing an unmissable event, the Tour de France Femmes avec Zwift.”