Toyota drives into The Hundred kit deal
Toyota has expanded its cricket partnerships, becoming the automotive partner for The Hundred’s 2025 playing kits.
The Hundred has unveiled eight new playing kits for its 2025 competition, with the latest designs going on sale a month before the fifth year of the tournament begins.
The new 2025 kits, which feature Toyota on the sleeve, will continue to showcase KP Snacks’ brands on the front of the shirts. Toyota has deepened its relationship with cricket in England and Wales by featuring on The Hundred kits from 2025, meaning it will provide support for the sport across all formats of the game. Extending the partnership will support Toyota’s aims of encouraging grassroots participation nationwide, encompassing all ages, abilities, and backgrounds.
Fans will also be able to take part in Toyota’s ‘Every Catch Counts’ activation at Hundred venues on selected matchdays. The interactive catching game challenges fans across England & Wales to reach a total target of 250,000 catches across the summer. If reached, Toyota will donate ten thousand pounds to the Toyota Good For Cricket prize draw, which helps local cricket clubs raise funds.
The New Balance kits, which are made from 100% recycled materials and are fully recyclable, feature New Balance’s NB DRY fast-drying technology which wicks moisture away from the body. The new kits will be displayed first in the opening game of the competition, a double-header and local derby at Lord’s between London Spirit and Oval Invincibles.
Scott Thompson, President and Managing Director, Toyota, said, “By extending our partnership with the ECB, as Automotive Partner for The Hundred, we continue to work towards the shared commitment to making cricket more accessible and inclusive, with the joint ambition of fostering participation growth through the shortest form of the game and equally championing both men’s and women’s cricket.”
Alex Perkins, Commercial Partnership Director, The Hundred, said, “We’re delighted to be extending our partnership with Toyota to include The Hundred. They share our commitment to help make the game for everyone, and to take it to as many fans as possible, and it’s fantastic to have their presence on the eight playing shirts in The Hundred.”
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