Aviva Celebrates Inclusivity In Sport
Rugby trio Will Greenwood, Ben Cohen and Nigel Owens surprised a group of unsuspecting amateur players as part of Aviva’s celebration of LGBT-inclusive sport in the UK.
Bristol Bisons RFC players, arriving at Clifton Rugby Club to play in a scheduled league fixture against fellow inclusive team Northampton Outlaws RFC, were greeted by the surprise sight of England Rugby legends Greenwood and Cohen waiting to meet them in the changing room.
The 2003 Rugby World Cup winning duo presented the squad with a brand-new match kit, featuring Aviva Pride and Stonewall as kit sponsors, as well as Rainbow Laces for their boots, before announcing they would be playing in the match.
The surprise forms part of Aviva’s commitment to supporting Rainbow Laces, the campaign run by LGBT charity Stonewall to promote LGBT inclusion in sport. From 24th-26th November, Aviva will celebrate equality in sport by changing all branding at the six Aviva Premiership Rugby matches to feature the insurance brand’s Pride logo. Rainbow Laces will also be handed out to fans outside the stadia.
Established in 2005, Bristol Bisons is the South West’s only inclusive and gay-friendly rugby team, and one of 11 recognised clubs who currently play in the UK. They offer an open and welcoming environment to players and supporters of all abilities and backgrounds in Bristol, Somerset and South Gloucestershire and play a crucial role in the local LGBT community.
