British Basketball League Reveals Rebrand

The British Basketball League (BBL) has unveiled a new brand identity that aims ‘to take the sport to a whole new level.’

As the organisation celebrates its 36^th year in existence, the UK basketball league’s new visual identity includes a new logo that will be the same symbol for both the Men’s League and the Women’s British Basketball League for the first time.

With this new identity, the British Basketball League is ‘setting out to be Unbeatable’ and will use the word to ‘represent his new mindset.’

BBL worked with London-based creative agency Designwerk to deliver not just the visual character of the new brand, but the brand identity as a whole. This includes the creation of broadcast graphics for the season, audio composition support, and production of the campaign video to celebrate the launch.

The video tells the story of Unbeatable from day one and features Commonwealth Gold medallist, and Manchester Giants player, Jamell Anderson.

British Basketball League’s Head of Marketing, Joe Edwards, said,“Sharing our new British Basketball League brand identity and the Unbeatable campaign with fans and partners is a huge milestone for the League and something that will help position it as an entertainment and sports leader.

“I’m proud to have worked with the incredibly hard-working and talented team at Designwerk. The new brand has been created to reflect the ambitious growth we have as a League, while championing the mindset and lifestyle that basketball brings.”

British Basketball League’s Chief Executive Officer, Aaron Radin, added,“Today’s launch of a new brand identity is a clear signal of the British Basketball League’s intent to be a premier entertainment and sports organisation, generating joy for its fans and value for its commercial and marketing partners. We are extremely proud to unveil our new identity, symbolising our unwavering commitment to taking our League to the next level.”