Bring On The Great: 100 Days To Rio

With 100 days to go until the Rio 2016 Olympic Games, Team GB is encouraging the United Kingdom get behind its athletes as they prepare to reach their goals and make the nation proud once again. 

Narrowing the 6,000 miles between the UK and Brazil, Team GB is encouraging the nation to unite through its official Fan Club; a digital base that connects the fan with the athlete through inspiring words of support. Adding the personal touch, members will also be able to show dedication to the team by leaving messages of support, which will feature on customised Union Flags out with the team in Rio.

“This is another huge year for Team GB and the athletes taking part have committed so much to get to Brazil. The Rio 2016 Olympic Games will be extremely special and we want the nation to feel the same excitement and pride that was so powerful during London 2012,” said Bill Sweeney, BOA chief executive.

“We know that Team GB will give everything for an incredible performance, we just need to ensure they can hear the roar of the nation behind them.”

The success of previous Games, including London 2012, helped raise the profile of some of Team GB’s biggest names. Olympians such as Anthony Joshua, Sir Chris Hoy and Nicola Adams all harnessed the nation’s support to win a gold medal and now it’s time to offer the same support to our next wave of medal hopefuls.

“As someone who’s competed in five Olympic Games I can tell you first hand just how important it is to feel the support of the whole nation,” said Sir Steve Redgrave. “A nation’s support can inspire, galvanise and push you through the hardest of boundaries, it can get you over the line and be the difference between winning gold or silver.”