Callaway Golf Signs Up Music Star

Golf equipment brand Callaway Golf has announced a formal partnership with musician Niall Horan.

Through this partnership, the singer-songwriter will collaborate with Callaway to help the brand connect with a wider, younger audience.

Horan is an avid golfer who is involved in prominent golf initiatives. He formed Modest Golf, a golf management company that represents professional players, in 2016. Since 2021, Modest Golf has worked with the R&A to design and develop a series of grassroots programs. Horan has also competed in numerous Pro-Am events, including at the BMW PGA Championship, the DP World Tour’s flagship event.

Horan said, “I am proud to partner with Callaway on activations that will engage with golfers around the world,”

“Golf is an amazing game, and we’re committed to making it more accessible, inviting and fun, especially for younger players. I’m excited to work with the Callaway team on content, experiences, and other fun ideas to bring more visibility to golf, and more enjoyment to those who play it.” 

Chip Brewer, President & CEO of Topgolf Callaway Brands Corp., said, “We are so fortunate to have Niall Horan as a part of our Callaway Team. He loves golf and has proven to be a true global ambassador, with a focus on creating new opportunities and access to the game. We look forward to working with Niall on a range of new ideas that we believe will help further broaden the appeal of golf.”