Cantona Heads Up ‘who You Got?’ Campaign
William Hill has launched its new marketing and advertising campaign, ‘Who You Got?’, which will be headed up by Premier League and Manchester United legend, Eric Cantona.
As its official brand ambassador to the UK bookmaker for the next two years, the Frenchman will be at the forefront of William Hill’s new above the line (ATL) campaign, as well as its online, digital and social advertising across the UK and Republic of Ireland.
Creatives featuring Cantona will also be seen at several of William Hill’s flagship out-of-home sites across the UK and Ireland.
William Hill has described the campaign as an attempt to add ‘a new element to the bookmaker’s ‘Brotherhood’ brand position by executing a bolder creative designed to spark football conversations within both betting and non-betting scenarios.’
The campaign officially kicked off on Wednesday 2nd August.
Alexis Zamboglou, Managing Director, UK & Ireland at William Hill, said, “The start of the new football season is a huge moment in the country’s sporting calendar, with demand at its peak and hopes and dreams alive as fans and punters alike begin to engross themselves with the most popular sport in the UK and Ireland all over again.
“In order to meet this immense demand, we are making a real splash with our new football season campaign, ‘Who You Got?’, which will be headed by one of the footballing greats in Eric Cantona.
“When it comes to iconic footballing personalities, few in history can rival Cantona. Boasting a unique mix of charisma, humour and provocation, Eric is the perfect fit to front our distinctive campaign.”
