Celebrating Youth Culture – JD Sports
JD Sports Fashion has launched its 2023 Christmas campaign, Forever Forward, which celebrates British youth culture through its iconic yellow duffle bag.
The campaign features Central Cee, Sturdy Off, Davido, Ronisia and Ella Toone, Kano and his family, Ants Live, Joy Crookes at a Nia Archives rave, Chunkz and Darkest, Mar Lucas, Omar Montes and Cat Burns.
Forever Forward launches in JD stores and high streets this month with the duffle set to ‘be recreated and brought to life through a series of fun consumer digital and in-store experiences’.
Chris Waters, EU Marketing Director of JD Sports, said, “JD has always been the force behind propelling youth culture forwards, and we want to commend the unique place that the brand is fortunate enough to occupy. As the number one retailer for sports fashion and lifestyle, we’re excited to unveil Forever Forward, whilst celebrating the 25th anniversary of the JD duffle being a visible icon for our audience.
“This year’s cast are all young individuals with their own innate power to shape the world around them, and JD takes pride in spotlighting this amazing talent to encourage the next generation to continually move Forever Forward.”
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