Carl Frampton Leads New Spar Campaign

06 Jan 2023 | Tom Barwick

Share on

Former professional boxer Carl Frampton features in the new television commercials for SPAR, EUROSPAR and ViVO in Northern Ireland, promoting its new Mega Deals campaign for 2023.

The former World Champion boxer will feature in a number of adverts throughout 2023, kicking off with this promotion of the supermarkets’ money saving initiative that kicks off in the New Year.

Carl’s a big deal, but he’s not a MEGA DEAL. Like the one in-store this week: Kellogg’s special K, 750g ONLY £2!!
That’s value when you need it most. Offer ends Sunday 8th | Subject to availability, while stocks last. MAX 6 per transaction. #megadeals pic.twitter.com/oWPWnDl6ff
— SPAR NI (@SPARNI) January 2, 2023

Sara Murphy, Marketing Manager at Henderson Group which owns SPAR, EUROSPAR and ViVO brands in Northern Ireland, commented, “We supply over 500 stores which are rooted deep in the heart of communities across Northern Ireland, and we are committed to bringing value to our shoppers’ doorsteps all year round.

“We are living through some of the most challenging times and we know shoppers need value in their baskets and trollies. Our stores are best placed to provide that. Mega Deals for 2023 builds on what we started last year with the campaign, and adds additional deals on high demand products for shoppers to avail of this year.”

Frampton, who has previously held the WBA and IBF super-bantamweight titles between 2014 and 2016, is represented by London-based talent agency thinkBeyond Talent.