Guz Khan Leads Cbs Arena Tour
09 Nov 2023 | Tom Barwick
Coventry Building Society has recruited comedian Guz Khan to front a new ad in which he provides a tour of the CBS Arena.
Six of the Coventry City FC squad also featured in the promotional video, with Khan taking a dig at the players for failing to secure promotion in the play-off final at Wembley back in May.
The film was directed by Chris Cottam through Manchester TV production company Chief.
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
