With one month to go until Paris 2024, the International Olympic Committee (IOC) has launched a new campaign film.
Titled ‘Sport. And More Than Sport’, the film features Olympic legend Nadia Comaneci, the first gymnast to be awarded a perfect score at an Olympic Games, and will air globally across the Olympic Media Rights-Holder (MRH) network and Olympic digital platforms.
IOC President, Thomas Bach, said, “Sport is at the heart of the Olympic Games. But they are about so much more than that. They go beyond competition. They are about living the Olympic values, about feeling the emotions, about enjoying the opportunities, about sharing wonderful memories. This is the unique and enduring spirit of the Olympic Games that we are about to witness at Paris 2024, and beyond.”
Creative Agency: GUT
Production Company: LANDIA
Director: Robert Llauró
DOP: Charly Ritter
Post-Production & VFX: Globetrotter
Music & Sound Studio: BDS
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