JD Sports Launches Christmas Campaign
JD, the British youth fashion and sportswear retailer, has unveiled its Christmas campaign – ‘King of the Game.’
The campaign celebrates ‘the spirit of competition and the magic of Christmas’.
JD have drawn inspiration from the Lionesses’ EURO win and the upcoming World Cup, inviting ‘everyone to the king in their own chosen pursuit.’
The campaign, created by London-based creative agency Cake, is running in over 800 cinemas nationwide from 11th November and the campaign features a line-up of 32 celebrities, from sport, entertainment, and music culture, including Kano, KSI, Anthony Joshua, and Trent Alexander-Arnold.
Other celebrities set to feature in the campaign include: Tobi Brown, Bugzy Malone, Arrdee, Thiago Silva, Virgil Van Dijk, James Maddison, Ella Toone and Chloe Kelly.
Nadia Kokni, Global Group Marketing Director at JD, said, “JD has always been at the forefront of progressing youth culture. This year’s cast list demonstrates that JD takes pride in spotlighting and supporting talent that are pushing boundaries and hustling to be at the top of their game. The TVC brings to life the power of competition in a fun and festive way that everyone can relate to.
“Whether you’re performing on the professional stage, creating beats in your bedroom or competing with your friends for the freshest winter sportswear look; as the number one destination for sports fashion, JD is undisputed at Christmas and has you covered. We’re really excited to unveil ‘King of the Game’. The big question is, are you ready?”
Rosie Holden, Chief Executive Officer at Cake, added, “Following the success of the Christmas 2021 campaign, this is the second year Cake has been asked by JD to deliver a culturally relevant creative concept. This has been another unique opportunity to bring together all of our strengths and thinking across culture, sport, music and entertainment to create another thoroughly modern Christmas campaign.”
