Jump Launches Sport24 Brand Promo
UK-based design agency Jump has unveiled its new promo collaborations with airline sports broadcaster Sport 24 – ‘Bring It!’
2022 was Sport 24’s busiest year to date in terms of live broadcasted hours, with events including the Winter Olympic Games, FIFA World Cup, Women’s Euros, Women’s Rugby World Cup and the ICC T20 World Cup.Building on the success of the FIFA World Cup Sport 24 is preparing for huge marquee events such as the FIFA Women’s World Cup, ICC World Cup, Rugby World Cup and the Ryder Cup in 2023.To showcase the incredible line-up, Sport 24 was looking to create a new brand promo amplifying the events in a dynamic and eye-catching way.
Simon Pullinger – Creative Director at Sport 24, said, “It seems fitting to close 2022 with another fantastic collaboration with the Jump team. It’s been a busy year working together, kicking off with the launch of our brand promo “We Don’t Stop”, whilst also producing the “Winter Dragon” campaign for Sport 24’s coverage of the Winter Olympics Beijing 2022.
“This was followed in the summer with Sport 24’s own 10 Year Anniversary, with Jump producing an evocative package of celebratory on-air promos and idents, before finishing the year with our new brand promo for 2023.
“Each time we work together I’m always impressed with Jump’s creativity and responsiveness, and willingness to try different approaches, so I’m looking forward to working together on more projects in 2023.”
Lee Jacobs, Senior Art Director at Jump, added, “This concept is called BRING IT. We’ve had plenty thrown at us the last couple of years, and who knows what is coming next. Sometimes the only response is to BRING IT!”
“We created a ruthless edit of hard-hitting action with a soundtrack to match. Drum and Bass is on a comeback, so we dove deep into the genre and with the help of the team at Echoic have created an absolute banger.
We chose Ruth Royall to vocalise this punchy intent – so maybe not a completely Ruth-less edit after all!”
Callum O’Reilly, Senior Designer at Jump, commented, “We used After Effects to put the whole piece together. We combined a mixture of editing techniques like match cuts, jump cuts, twists, slides, camera shakes and punch-ins, along with dynamic typography and graphical elements to accentuate the sport footage. Everything to keep the edit punchy and fast-paced.
“The graphic wrapper this year is based on Sport 24’s impressive schedule. We created a dynamic, animated ticker which helps segment the edit and creates a clever framework to create the more awkward social media aspect ratios.”
