‘The Race Is On’ ticketing campaign for the World ParaAthletics Championships and the IAAF World Championships London 2017 launched this week as 1.5 million tickets were placed on general sale.
The campaign, including a mix of regional and national print, digital, outdoor and social media advertising, is spearheaded by this 90-second film released this week.
Tickets for London 2017 are on sale now via https://tickets.london2017athletics.com