West Ham United striker Michail Antonio has linked up with British bank Barclays to explore how the Barclays Community Football Fund has impacted his local community.
Barclays has been the official banking partner of the Premier League for 20 years, as well as the first title sponsor of the Barclays Women’s Super League and the Barclays Women’s Championship.
The Barclays Community Football Fund aims to reduce inequalities in football, with grants available to groups that wish to start offering football, or expand their existing programmes to new, under-represented audiences. The fund was created in partnership with UK-wide charity Sported.
In its latest campaign Michael Antonio heads back to where he grew up to find out the impact the fund is having there.
The work was supported by the multi-sport agency that represents Antonio – the Mailroom. The agency specialises in PR, marketing, social media management, content creation, commercial partnerships and athlete representation.
It’s roster also consists of Wilfried Zaha, Danielle Carter, Yan Valery, Joshua Buatsi and Team GB Olympic sprinter Ojie Edoburun and Paralympian Gold medallist Felix Streng.