New Balance: Letters To My Future Self

New Balance’s new campaign highlights several high-profile athletes, including Olympian Boris Berian, tennis champion Milos Raonic and X Games gold medalist (and MIT-educated architect) Alexis Sablone, writing ‘Letters to My Future Self’.

The campaign features videos and letters the athletes apparently penned to themselves highlighting the goals, the drive and the values that they embody to be the best.

The letters are augmented by long and short videos of the athletes reading them. Berian’s shows a child running on the beach, then the letter starts and shows Berian working at a fast food restaurant as a line cook, which he did while training and struggling hard to get to the top levels of athletics.