Nike Launches Better For It: Inner Thoughts

Nike Women launches Inner Thoughts, a series of new adverts aimed at making women #betterforit.

It’s a call to action to share, promote and embrace women’s fitness and sports, inviting a global community of athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run.

Connecting to female athletes, #betterforit is Nike’s largest initiative to support and motivate a women’s athletic journey. 

Amy Montagne, VP/GM of NikeWomen and global women’s training, said: “Every athlete has goals. And Nike is the link between you and your aspirations. We provide more than encouragement – with initiatives like #betterforit, Nike provides the tools for women to expand their personal athletic potential.”