The North Face: Question Madness

The North Face is celebrating its 50^th Anniversary, and to mark the occasion the brand has launched its latest global campaign ‘Question Madness’.

The 2016 campaign’s digital content series showcases athletes from throughout the brand’s history finding joy and fulfilment along their own paths of exploration as they break perceptions, redefine success, and inspire others to do the same. The campaign features  imagery captured from remote places around the world, with much of the footage shot by the athletes themselves while on expedition and is set to Cat Stevens’ Miles From Nowhere.