O2 Hangs England Rugby Artwork In The Louvre

O2 has launched its fan-focused England Rugby campaign, Wear la Rose, which aims to ‘celebrate England fans and their support of the squad as they compete against the world’s best teams.’

The campaign centres around a piece of art commissioned to ‘immortalise the role that fans play in rugby’, which was unveiled at the iconic Louvre Museum in the centre of Paris.

The artwork, which features real England fans and O2 customers, was created by award-winning Canadian artist, Vincent McIndoe, and is inspired by the host nation through the ‘French Romanticism’ style which captures the emotion and drama fans go through while supporting their team.

‘Wear la Rose’ is an iteration of O2’s established ‘Wear the Rose’ campaign and continues the mobile operator’s association with England Rugby, which is in its 28^th year and is one of the longest running sports shirt sponsorships in the world.

Simon Groves, Director of Brand & Marketing at Virgin Media O2, said, “Our Wear la Rose campaign has England Rugby fans at its heart, championing their support and capturing what it really means to be a fan. Whether supporting the squad from home or cheering them on in France, we’ve got O2 customers covered with inclusive EU roaming and a range of Priority perks. As proud partner of England Rugby, we’re behind the team and Wear la Rose with pride.”

Dylan Hartley, former England Rugby captain, added, “Excitement is building and it’s great to team up with O2 to launch their Wear la Rose campaign. With thousands of England fans travelling to France to watch the team, what better way to honour them by revealing this artwork that celebrates their passionate and dedicated support.”