Oppo & Sid Lee Launch Kaka Campaign
To celebrate the return of the UEFA Champions League’s Final to Istanbul, leading global smart technology company OPPO and creative agency Sid Lee have collaborated to deliver a global campaign that argues miracles don’t just happen, they’re made of years of hard-work, expertise, professionalism and perseverance.
As an Official Sponsor of the UEFA Champions League, OPPO has created a global film featuring its Global Brand Ambassador, Ricardo Kaká. A player who featured in the 2005 UCL Final when Liverpool came back in dramatic fashion to beat AC Milan in a match described as ‘The Miracle of Istanbul’.
In the global film, Kaká, a former Ballon d’Or winner who played for legendary UCL teams AC Milan and Real Madrid, reflects on the many miracles he has witnessed throughout his career, sometimes on the wrong side such as the 2005 UCL Final and sometimes on the right side such as when AC Milan avenged the loss in 2005 by beating Liverpool to win the 2007 UCL Final.
Kaká argues these miraculous moments were no accident but born out of years of precision, performance, perseverance and expertise. You can’t just wait for a miracle to happen, you need to work hard and make it happen yourself.
The 90s hero film launched globally on May 30th. The campaign will be supported by several key visuals and a TikTok challenge where Kaka is challenging users to a duet of skills using the #MakeYourMiracle.
Stephen Hall, Chief Executive Officer of Sid Lee, said, “Over the years, the UEFA Champions League has produced many miraculous moments of footballing drama. It’s been a pleasure working with OPPO to bring some of these moments to life through such a wonderfully crafted campaign.”
Olivella Liu, Global Brand Director at OPPO, added, “This campaign brilliantly reflects OPPO’s ‘Inspiration Ahead’ brand positioning. We are delighted to showcase our UCL partnership through such powerful and authentic storytelling.”
