Pele Kicks Off Make The Future London

Pelé teamed up with Shell to bring together two continents in a player-powered kinetic energy game; Pelé’s Energy Challenge.

Pelé’s Energy Challenge showcased the power of kinetic tile technology that converts footsteps into renewable electricity. The challenge featured two teams comprised of local children from London and Lagos linked up via satellite. The more energy a player generated on the tiles the more time they had to compete, directly linking the technology to the task. Shell previously installed kinetic football pitches in Rio and Lagos, providing a safe environment for the communities to play, with floodlights powered by the players and solar panels.