Pepsi Recruits World Football Stars For Latest Campaign

Pepsi Max has brought together a number of football stars for its new Where There’s A Ball There’s A Way campaign.

Coinciding with Pepsi Max’s partnership with the UEFA Champions League, the hero film sees Jack Grealish, Son Heung-Min, Leah Williamson, and Real Madrid forward Vini Jr. challenge local Londoners to a game of ‘Keepy-Uppy’ – in which the team that allows the ball to hit the ground first has to buy the Pepsi Max for their opposition and the spectators.

It also features Hollywood star and former footballer Vinnie Jones, who makes a cameo in the spot, alongside former England international and broadcaster Karen Carney.

Jack Grealish said, “I am thrilled to take part in this first campaign with Pepsi Max and join the team. When I was growing up, I just wanted to play—whether in the house, the street, or on the pitch. Our “Where There’s A Ball, There’s A Way” campaign aims to get more people to take every opportunity to enjoy the game.”

Leah Williamson, added, “This campaign is about making everyone feel they belong in the football community, as long as they’ve got a ball and the thirst to play. I want to encourage fans—and especially women and girls—around the world to enjoy more of the game, pick up a football, and get involved no matter who or where they are.”