With hundreds of millions of people from 120 countries around the globe tuning in each year, the World is Watching Aintree at 5.15pm on Grand National Day.
The new campaign, the world is watching, launches with a video featuring Jockey Club staff, customers, jockeys, trainers and horses all preparing for the three amazing days in April.
Produced by one of the world’s leading ad agencies, M&C Saatchi Accelerator, the campaign will run across ITV (Granada Region) online across digital and social media, on Radio City and Capital Liverpool, in The Liverpool Echo and across billboards and transport media.