#readytoreign Docuseries Stars John Bateman And Amy Hardcastle
Fitness and performance energy drink brand Reign Total Body Fuel has launched the first of its docuseries profiling England’s rugby league stars ahead of the Rugby League World Cup kicking off this autumn.
The campaign heroes three England stars – men’s forward, John Bateman, women’s centre, Amy Hardcastle, and men’s wheelchair player, James Simpson – looking at their career progression and how they’ve overcome adversity to reach the top of their sport.
In the first documentary, Bateman discusses his struggles at school, his obsession with Rugby League as a means of airing frustrations and the formative lessons learnt from the birth of his little girl that led him down the path to greatness.
The second documentary highlights the story of Amy Hardcastle, who fought her way back into the England side following a teenage pregnancy and battle with post-natal depression.
Ex-soldier, James Simpson wraps up the series, speaking about life-changing injuries that led him to wheelchair rugby league, his mindset and resilience to overcome adversity and the opportunity that a home World Cup poses for all England teams.
Ben Ashlin, VP, Brands at Reign Total Body Fuel, said, “The new England Rugby League #ReadytoReign campaign can inspire others to challenge their mindset and their own physical and mental boundaries, in order to perform at their best. In one of the world’s toughest sports, John, Amy and James each showcase immense grit and determination to reach the top.
“We’re proud to provide Reign zero sugar energy drink to players in all teams, to train hard in the gym and we wish them every success in this World Cup.”
Mark Foster, Chief Commercial Officer at the Rugby Football League, added, “The #ReadytoReign campaign ethos is the perfect embodiment of the graft, desire and achievements of John, Amy and James. As you’ll see, whilst rugby league is their passion, their lives have ebbed and flowed in different ways. But it is their will to overcome adversity and ignore the barriers that have defined their lives and will stand them in good stead for this autumn’s tournament.”
The #ReadytoReign England Rugby League series will be broadcast across all digital, social and athlete channels.
