Ronda Rousey Joins Pantene

Hair care brand, Pantene has announced mixed martial artist, judoka, actress and bestselling author, Ronda Rousey, as its newest brand ambassador.

As part of the partnership, the pair has launched as new commercial campaign that features Rousey articulating the phrase ‘Don’t Hate Me Because I’m Strong’ – a play on words from Pantene’s ‘Don’t Hate Me Because I’m Beautiful’ campaign from the 1980s – to highlight the step-change that a woman’s power comes from her strength, not her beauty.

In addition, the campaign will see Rousey appear in TV, digital and print advertising, public relations and social media as well as join other Pantene Ambassadors which also includes Selena Gomez and Jillian Hervey.

Ronda Rousey said: “I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand. I’ve been called ‘Miss Man’ and ‘savage’ because of my physique, but to me, strength isn’t only about having muscles. It’s about having heart and finding inner confidence, so I’m honoured that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle.”

Jodi Allen, vice president of hair care for North America at Procter and Gamble said: “We’re proud to announce Ronda Rousey as the newest member of the Pantene family. Ronda is the future of strong women everywhere – women rising above society’s expectations and proving once and for all that strong is always beautiful.”