Saka And Sterling Star In New Balance Campaign
US sports footwear and apparel manufacturer New Balance has teamed up with UK-based football media company Footballco for the launch of its new ‘Headline Taker’ boot collection.
The launch centers around a campaign that celebrates the stories of four players ‘taking the headlines’ in football this season with a limited edition newspaper.
The Headline Taker newspaper features the stories behind the successes of players featured in the campaign, such as Chelsea forward Raheem Sterling and Arsenal youngster Bukayo Saka.
The 1,000 print-run newspaper was created by the team behind popular cult football print publication, MUNDIAL, which Footballco acquired in February this year, in tandem with Footballco’s in-house creative team.
The campaign is supported by an out-of-home poster campaign directing fans around Shoreditch to the Classic Football Shirts store – where the retro newspaper is available to buy.
Content from the campaign, including extracts from the articles found in the newspaper will be shared across Footballco’s MUNDIAL and GOAL brands, as well as Classic Football Shirts’ social channels.
Dan Sandison, Head of Brand for MUNDIAL, said, “This campaign is a great example of how Mundial and Footballco’s other media brands can work together to create campaigns for brands who want to reach consumers through football.
“The content in this campaign and the stories covered in the Headline Taker paper focus on the journeys made by these four players, stories we know will resonate with modern young fans who are just as interested in those narratives as the ones played out on the pitch.”
