Sela Lights Up Newcastle Sky
Sela, the front-of-shirt sponsor of Newcastle United, has lit of up the sky above Newcastle upon Tyne with a football-themed drone show ahead of the Champions League returning to St. James’ Park.
The Magpies, who return to European football’s top competition for the first time in 20 years, will play French champions, Paris Saint Germain, on Wednesday 3rd October. Saudi live events and entertainment company Sela has launched the activation in the build up to the match.
The eight-minute-long drone show saw Newcastle United’s iconic mascot – the magpie –appear before transitioning into the famous black and white team shirts adorned with the names of England defender Kieran Trippier, Brazilian international Bruno Guimarães and Italian midfielder Sandro Tonali.
After recreating the club emblem in the night sky, the drones formed to make a statement about Newcastle’s return to the biggest stage in club football, following their top four finish in the Premier League: “We’re Back”. The show concluded with Sela’s ‘Spectacular Everyday’ tagline that is seen around St James’ Park on matchdays.
Sela became a primary partner of Newcastle United in June.
Ibrahim Mohtaseb, Senior Vice President of Sela, said, “We wanted to create a little surprise for fans to celebrate the return of the biggest nights in European football to St James’ Park.
“The fans, the club and the players deserve these special moments and I hope we’ve added to what will be an unforgettable occasion for everyone who loves Newcastle United and this city.
“Creating spectacular experiences is at the heart of what Sela does every day as a company and we’re looking forward to contributing to more memories over the course of this landmark season.”
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