Spurs Unveils Dance-inspired Kit Launch

Tottenham Hotspur Football Club has revealed its new 2023/24 Nike-produced Third kit with a dance-themed campaign from UK creative agency MATTA.

The film features dancers from North London with the Premier League football club celebrating ‘the vibrant energy of N17, the team and fan base.’

Titled WE MOVE, the campaign is described as ‘a creative celebration of the community’s energy, dynamism, and unity.’

Worn for the first time in Spurs recent Carabao Cup tie at Fulham, the new Third Kit is inspired by nature, with taupe haze-coloured shirts created using sustainable pattern cutting, including the use of recycled materials.

Matt Hunt, Strategy Director at MATTA, said, “This campaign embodies the essence of Tottenham – its vigour, unity, and boundless energy. With the artistic collaboration of the North London Street Dance Academy and the inclusion of our beloved Tottenham Hotspur player celebrations, this campaign is a true reflection of the Tottenham community.”