sterling And Wright Lead Gilette Labs Campaign
To mark the start of the winter football season, Gillette Labs has teamed up with actor, comedian and YouTuber Michael Dapaah and footballers and Gillette Labs ambassadors Raheem Sterling and Ian Wright for the series launch of BreakTime.
The new series delves into footballers’ lives on and off the pitch, shining a spotlight on their hobbies, as well as discussing the importance of taking breaks from everyday pressures.
The debut episode sees Dapaah recreating his very own Gillette Labs’ commercial using the Gillette Labs exfoliating razor, alongside Ian and Raheem.
As part of the episode, the current and former internationals share their tips on breaking away from football.
Callum Wood, Brand Director at Gillette, said, “After Party Studios have created a compelling campaign that highlights the importance of taking a break from the game’s everyday pressures to help get into your flow. And who better to help drive that conversation, than two of football’s finest, who we’re proud to have as our long-standing ambassadors, Raheem Sterling and Ian Wright. Partnering with talent such as Michael Dapaah really brought the best out of Ian and Raheem and we think BreakTime is going to be a roaring success.””.
Joshua Barnett, Managing Director at After Party Studios, added, “We’re thrilled to be working with Gillette Labs for a third time alongside H+K and P&G’s incredible partners. We’re always looking to bring the best talent into the world of branded entertainment, and Michael Dapaah is unquestionably a creator at the top of his game. Break Time is an incredible format, and Michael’s recreation of Gillette’s iconic TVC is the perfect example of how branded content should be done.
