Team GB Bmx Freestyler Features In Adidas Campaign

Ahead of Paris 2024, Adidas has launched a new brand campaign starring Team GB’s rising star Kieran Reilly.

Reilly, the British cyclist that competes in Freestyle BMX, features in the ad that highlights adidas’ ambition ‘to help athletes at all levels to disarm negative pressure in sport.’

To help combat this growing issue, Adidas’ latest campaign, alongside its ongoing global partnerships and programmes including adidas Arena, adidas GROUNDPARIS, Breaking Barriers, Gol De Letras and Boys & Girls Clubs, aims to demonstrate ‘the power of self-belief, which has been shown to boost performance in sport’.

As well as Reilly, the new brand film that headlines the campaign, features adidas athletes Sasha Zhoya, Sümeyye Boyaciand Noah Lyles.

Florian Alt, VP of Global Brand Comms at adidas, said, “The Summer Games is the pinnacle stage for the world’s best athletes, so we want to celebrate them, while showcasing what is possible for our new guard of athletes. This campaign continues our mission to showcase how universal pressure is – we all feel it – even those with years of experience and who’ve achieved gold.

“However, we also know a crucial factor to overcoming it is self-belief and reminding yourself, ’You Got This’. We hope this encourages all those participating in sport to realize they’re good enough and that self-belief and enjoying sport as it was when you started is the most important step to achieving your possibilities on the field.”