Tiktok And Team GB Launch Olympic Campaign

@tiktok_uk Ever wondered how Olympians and Paralympians got their start? Search #gbathletes on TikTok! 🌟 #ItStartsOnTikTok ♬ original sound – TikTok UK

According to a statement, the new Olympic campaign ‘heroes the mindset of athletes starting new endeavours and celebrates the new things that people start’ and is part of the social media platform’s wider ‘It Starts on TikTok’ messaging.

In addition to the 30-second social video, the campaign will also stretch across OOH, TV and radio and stars a raft of well known Team GB athletes, including heptathlete Katarina Johnson-Thompson, paralympic triathlete Lauren Steadman MBE, paralympic fencer Oliver Lam-Watson and boxer Delicious Ori.

Speaking about the campaign, Aoife Moran, TikTok Sports Marketing Lead EU, said, “Every day, people come to TikTok and get inspired to try new things. We’ve seen how this moment of inspiration can snowball into something bigger and can change people’s lives. As we look ahead to the Olympics and Paralympics, we wanted to celebrate the power of community, creativity and athletic excellence, and show how our athletes’ journeys can inspire people to start something new and embrace their passions.”