Twelfthman Stories: John Dickinson-lilley

Sports creative agency TwelfthMan has released the latest of its TwelfthMan stories – a video marketing campaign that celebrates real twelfth men and women in sport.

One such key supporter is ski guide Jack, who works with skier John Dickinson-Lilley, enabling him to race downhill despite only having 5% vision.

The film sees us join Dickinson-Lilley on the slopes as he explains the rush he gets from the sport and “the profound sense of trust” between himself and Jack.