Van Dijk And Phelps Heads Up ‘the Best Obsess’ Campaign
Whoop has launched its new marketing and advertising campaign, ‘The Best Obsess’, which features Virgil Van Dijk, Michael Phelps and Steven Bartlett.
Whoop, the digital health and fitness wearable brand, describes the campaign as highlighting its‘mission to unlock human performance by encouraging members to embrace their healthy obsessions.’
WHOOP: The Best Obsess – YouTube
“The Best Obsess” brand campaign from WHOOP was produced in partnership Mekanism.
John Sullivan, Senior Vice President of Marketing at Whoop, said, “At Whoop, we’ve always wanted our brand and community to be synonymous with great physical, professional, and personal achievements.
“Our members are motivated, goal-oriented, some may even say they’re obsessed. They want a better understanding of themselves, their health, and their potential and Whoop gives them the science to get there. This dynamic is core to Whoop because obsession, when thoughtfully harnessed, leads to change.”
Michael Phelps, World Champion Swimmer, added, “I became obsessed with wanting to be the best, and the best me that I possibly could be.
“I think I probably obsessed on the small details more than I could have ever imagined, and those are the small things that ended up helping out the most.”
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