Wrexham AFC signs up their latest Hollywood star

06 Feb 2025 | Tom Barwick
Share on

Wrexham AFC has benefited from the pull of its co-owners Rob McElhenney and Ryan Reynolds once again by recruiting Hollywood star Channing Tatum in a new ad for the club’s stadium sponsor, The STōK Cae Ras.


The film sees the Wrexham players meet their new dance instructor, Tatum, for the first time as they are invited to practice celebrations to the tune of “Gonna Make You Sweat (Everybody Dance Now) ” by C+C Music Factory.

https://www.youtube.com/watch?v=XuS0UYPviFY

This is the second time Wrexham has collaborated with US creative agency Maximum Effort, having previously called up legendary actor Anthony Hopkins for another SToK Cold Brew commercial last year.


Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.

Sign up for

Get daily updates!