WSL launches campaign ahead of league return

The Barclays Women’s Super League (WSL) and Barclays Women’s Championship have unveiled their new The Stakes Have Never Been Higher season launch campaign.

Featuring 20 players from clubs across both the top two tiers of women’s football in England, launch creative campaign aims to reflect ‘the new heights reached by the women’s game in recent seasons.’

The ad features Barclays WSL stars Katie McCabe (Arsenal), Jordan Nobbs (Aston Villa), Fran Kirby (Brighton & Hove Albion), Sam Kerr (Chelsea), Aurora Galli and Courtney Brosnan (Everton), Jutta Rantala (Leicester City), Taylor Hinds (Liverpool), Kerstin Casparij (Manchester City), Hannah Blundell (Manchester United) and Martha Thomas (Tottenham Hotspur).

From the Barclays Women’s Championship, newly promoted Portsmouth and Newcastle United are represented by Ava Rowbotham and Shania Hayles while Christie Harrison-Murray (Birmingham City), Tyler Toland (Blackburn Rovers), Chloe Mustaki (Bristol City), Beth Hepple (Durham), Chantelle Boye-Hlorkah (London City Lionesses), Molly Graham (Sheffield United) and Molly Pike (Southampton) also take centre stage. 

The Stakes Have Never Been Higher is a fully integrated multi-channel campaign developed by the leagues and their creative agency Dark Horses to drive excitement and anticipation for the season ahead.