Argent Related Reveals Brent Cross Sporting Hub Vision

Development company Argent Related has, together with Barnet Council, announced its vision for the £5 billion, 180-acre North London neighbourhood, Brent Cross Town, which the developer says will become a new sporting hub for the city.

According to Argent Related, Brent Cross Town is a new park town for London and will transform the area into an ‘inclusive, accessible town centre that will evolve to support the changing demands of modern life in a post-Covid world’.

Previously known as Brent Cross South, the new development uniquely incorporates 50 acres of parks and playing fields, as well as 6,700 new homes for sale and for rent. It will also include three million square feet of office space that developers say will help to create a business ecosystem for 25,000 employees.

The regenerated area will also house a new hub for state-of-the-art sports and leisure facilities in the capital.

Argent Related says it is making a number of pledges to the area, amongst which will be to create 150,000 square feet of indoor facilities and 50 acres of parks, to provide the best of both traditional and emerging sports. The developer says it will be working with sport organisations, governing bodies and hero ambassadors to help drive female participation and champion diversity and inclusion.#

It has also pledged to be a net zero carbon town by 2030 at the latest, achieved by driving down the embodied carbon in buildings and infrastructure, the carbon used in energy supply and offsetting the remainder.

Nick Searl, Partner of Argent Related and Joint-Lead for Brent Cross Town, says, “This is an exciting moment for us and our partners at Barnet Council. After several years of careful thought and planning it’s a real privilege to set out our vision for Brent Cross Town, a park town that will support the future of London. We will demand the highest commitments to health and wellbeing, sustainability and ensuring flourishing and connected communities – which will be measured with our pioneering Flourishing Index. With so many aspects of our society undergoing change, we will strive to ensure that Brent Cross Town meets the evolving needs of people, business and the environment.”

Ken Wong, COO and Director of International Development, Related, said, “By combining our global development experience and local insights, Argent Related will set new standards of urban regeneration on this scale. We are establishing an ambition for a thriving new town centre that will both inspire and pioneer future ways of living and working and, importantly, one that will stand the test of time and the market’s cycles.”

Councillor Daniel Thomas, Leader of Barnet Council, said “In partnership with Argent Related we are creating a new town for Barnet. Connected by the new Brent Cross West Station and with an ambition to create 25,000 jobs, excellent schools, and world-class facilities, Brent Cross Town will ensure our new and existing communities thrive. The protection and enhancement of acres of existing green space provides the unique opportunity to create an area that has health, wellbeing and sustainability at the heart of its design. Brent Cross Town is the most ambitious development project the borough has ever seen, and it comes at a time where the coronavirus has changed the way we think, feel and what we want from the place we call home; we have a once in a lifetime opportunity to respond to changing needs and attitudes and build a place that is truly fit for the future.”